Gap Adventures Seeks Coolest Intern

| September 25, 2009 | 8 Comments
intern Gap Adventures Seeks Coolest Intern

Gap Adventures launched its 'Coolest Travel Intern Job' via Twitter this past week.

Update (November 18, 2009) The folks at Gap Adventures had been looking for the ‘Coolest Travel Intern’ and found not one—but two! And the winners are—Mr Taylor Hess and Ms Kerri Minns! Check out the official announcement from Gap Adventures CEO Bruce Poon Tip here.

What happens if an adventure tour operator’s marketing campaign dresses up as a job recruitment drive? Everybody wins.

Gap Adventures launched its ‘Coolest Travel Intern Job’ via Twitter this past week, hoping to generate interest in a company that has grown from a one-man operation to an award winning company of over 700 employees and has become a world leader in adventure travel.

Bruce Poon Tip, CEO of Gap Adventures, is looking for a travel intern that will fit in with its team of energetic explorers seeking to experience the real world with a grassroots approach to travel. Think you’ve got what it takes? Then click here to apply to the coolest travel intern position at Gap.

Since 1990, Gap has become a world leader in adventure travel, offering more than 1,000 small group experiences, safaris and expeditions on all seven continents to more than 100,000 travellers a year.

Promotions such as these leverage social media, and in so doing receive a lot of publicity. Moreover, these campaigns are destined to receive press coverage—beyond local exposure. As the candidates are screened, the media engine picks up on the human element of the story, giving the campaign legs.

At the same time, Gap Adventures benefits from the enthusiasm of a large pool of creative talent. If the intern is a great fit, they’ve won over an employee and contributor that’s not afraid to challenge their own assumptions and look at things from a fresh angle. A campaign such as this asks its participants to break away from conventional thinking and come up with something fresh.

I predict that this media campaign will be a successful one for Gap; so, who will really be the winner? Will it be one of the candidates vying for the internship position, or Gap Adventures itself?

Interested in applying? Let Gap know, in whatever form of media you prefer, why they can’t go another day without you and why you would be a perfect fit for the position!  Deadline for applications will be September 30th, 2009 with the internship starting as soon as possible after that date.

Click here for Gap’s blog and further details.

Related Posts

Tags: ,

Category: Blog, Dan's Blog

About the Author ()

For nearly ten years now, Daniel of Two Go Round-The-World has explored how travel captures our imagination and engages our deepest emotions. One half of the duo that maintains the widely read Two Go Round-The-World blog, Daniel treats his subjects not only as works of art but also as symbols of the cultural and political forces that inspire them. His latest book, The Physics of Flocking, gathers his favourite writing featured over the past two years on Two Go Round-The-World in columns like 'Looking Back' and 'The Whole Picture'—along with new reflections.

Comments (8)

Trackback URL | Comments RSS Feed

  1. I just love this kind of marketing. This is not a typical sales-oriented message. Nobody at Gap is shouting “BUY MY PRODUCT.” Instead the job search is something that people share; it unites people in a common pursuit.

    • Daniel says:

      When you take a look at the most enduring or effective promotions, they have one other thing in common and that is that each of them reinforce the ethos of the company. To create a campaign like this you have to take a long range look at how you are going to present your company as an extension of the personality and vision of your employee base. These kinds of promotions aren’t for all companies; but when they work, they work well.

  2. Jen Laceda says:

    Just like the Queensland Toursim Promo, the media exposure GAP will have would have achieved half the task they’ve set out to do. It’s like hitting 2 birds with one stone :)

  3. Gourmantic says:

    Soon, all jobs will be advertised virally. Sounds like a good company to work for.

  4. Emily says:

    I just took a look at the job description and it actually is a little disappointing. When I first heard about it, I thought it would be something like the STA world traveler intern, where they actually send you around the world to travel and document it. The job description for this is misleading — it is called a “travel intern” but it makes it sound like you just write and make copies — you don’t actually get to travel at all. Kind of a bummer, though I’m sure it would be a cool experience for someone still in school.

    • Daniel says:

      From the reading that I’ve done, this job is less a marketing campaign and more a placement which offers one the opportunity to live and work in Toronto and provides its winner with some real-world employment skills. Really, it provides a glimpse into a really unique corporate culture — one that it’s employees are big proponents of.

  5. Peter says:

    Honestly, I’m not a fan of this kind of campaign stunt – it’s simply a call for publicity on the part of the companies. You really have to question the integrity of the intentions behind this kind of ridiculous project.

    My prediction? It’s not going to amount to anything.

  6. KiteZA says:

    Sadly, I’m a year late for this… I would’ve loved to take part in this kind of campaign.

    Such good advertising that here I am, a year after the promotion’s ended, hoping that I can get involved somehow.

    Oh well, plenty of opportunities out there.

Leave a Reply