The Web’s Best Travel Blog Taglines

| January 31, 2011 | 30 Comments
travelblogtaglines The Webs Best Travel Blog Taglines

The web's best travel blog taglines...

A tagline in today’s blogging world is more than just a “line.” In fact, it can create a whole new world of engagement for a blog’s readers—if it’s done right. Kathryn and I believe a tagline is a fun way of branding what a travel blog does in the minds of its readers. The best taglines have staying power, and, over time, they can stand alone, meaning you could read or hear only the tagline, and you’d still know what it represents.

Take for instance Akila and Patrick’s The Road Forks and their tagline: “Where food and travel intersect”. Here, our favourite travelling gourmands have risen above the pedestrian and couched their idea in language that is stylistically fun, surprising—and inventive. They’ve clearly thought ‘brand’—not ‘bland’.

We’ve included in the list below taglines from travel bloggers who have ensured that their message is loud and clear—for example, Backpacking Matt, whose tagline “life’s a journey” has a single, obvious meaning which is taken literally and at face value. And although it works here, we believe that the very best website taglines broaden their meaning by relying on words and ideas that connote—not merely denote. Take for example, Daniel Noll and Audrey Scott’s Uncornered Market whose tagline reads: “Measuring the earth with our feet”. Here Daniel and Audrey have ensured that their tagline reflects their blog’s tone and personality.

ProBlogger’s Take

Writes Darren Rowse of ProBlogger fame:

I strongly urge every blogger to use a tagline on your blog. It can give your blog that little extra edge of clarification or intrigue that could prevent a first-time reader from leaving your site, due to not seeing any personal relevance.

A tagline can make or break a website (well, maybe not, but being dramatic is much more intriguing). Remember, you want to capture your reader’s attention, communicate a message and include some keywords to help the search engines index you well.

Twenty of the Web’s Best Travel Blog Taglines

Below you will find a collection of the best travel blog taglines around the Internet. Some of them are funny, some are clever; but all of them deliver the message!

  1. Nomadic Matt’s Travel Site: Life untethered. [most recent post]
  2. Wanderlust & Lipstick: Your destination for women’s travel. [most recent post]
  3. Almost Fearless: Travel, mishap and adventure in a beautiful and bizarre world. [most recent post]
  4. Uncornered Market: Measuring the earth with our feet. [most recent post]
  5. Wandering Earl: A new breed of explorer. [most recent post]
  6. Hole in the Donut: Discovering the world, one culture at a time. [most recent post]
  7. Amateur Traveler: Travel for the love of it. [most recent post]
  8. Wild Junket: A rollercoaster ride of adventures around the world.  [most recent post]
  9. Fox Nomad: Travel Smarter. [most recent post]
  10. Ott’s World: Travel and life experiences of a corporate American runaway. [most recent post]
  11. Solo Friendly: All you need to travel is you! [most recent post]
  12. My Itchy Travel Feet: The Baby Boomer’s guide to travel. [most recent post]
  13. The Road Forks: Where food and travel intersect. [most recent post]
  14. Backpacking Matt: Life’s a journey. [most recent post]
  15. Land Lopers: Experiencing the world on a budget. [most recent post]
  16. Todd’s Wanderings: Travel, adventure and advice from 10 years on the road—and counting! [most recent post]
  17. Kaleidoscopic Wandering: Travelling the world—one colour at a time. [most recent post]
  18. Nomadic Chick: Cubicle dweller to travelling gypsy. [most recent post]
  19. Travelling Savage: Exploring Scotland. [most recent post]
  20. Velvet Escape: Go explore. Experience. And be inspired. [most recent post]

A website tagline conveys a strong message to your reader about the content that they’ll find if they decide to explore your blog further and, moreover, a tagline is often one of the first things that search engine spiders look at on your site because it’s usually at the top. Hence, it is very important in terms of SEO!


A tagline should say something essential about what makes a travel blog special—and why the world should care. It should confer marquee value to a blog and illustrate its value and appeal. A travel blogger’s tagline serves as a final exclamation point that wraps their your 30-second elevator pitch. Have you been engaged by any of the examples above?

Your favourite travel blogger’s tagline isn’t here? Just post a comment and we will update the list!

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Category: Dan's Blog

About the Author ()

For nearly ten years now, Daniel of Two Go Round-The-World has explored how travel captures our imagination and engages our deepest emotions. One half of the duo that maintains the widely read Two Go Round-The-World blog, Daniel treats his subjects not only as works of art but also as symbols of the cultural and political forces that inspire them. His latest book, The Physics of Flocking, gathers his favourite writing featured over the past two years on Two Go Round-The-World in columns like 'Looking Back' and 'The Whole Picture'—along with new reflections.

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  1. Thank you so much for including my blog and my tagline. It was a work in process for a number of years. Was I a baby boomer traveler, backpacker, budget traveler, long-term traveler, spiritual traveler? Truth is, I am all of those, but none really defined my writing, Then one day I looked up and realized the common denominator running through all my writing was culture, since I travel slow and immerse in the culture wherever I go. And I loved learning about other tag lines via your post as well.

  2. Joel says:

    I suppose mine doesn’t quite connote travel as firmly as it could, but I like it. It suits me.

    “Freedonia Post: Missives From a Cultural Misfit”

  3. good stuff and one of the (many) things I need to improve on ASAP. Thanks for the examples.

  4. Sarah says:

    I really like Anthony’s at

    “Putting a Time Limit on Fear”

    Interesting topic!

  5. Daniel says:

    I’m working on my own really hard! I’d love to be in your top 20!

  6. Akila says:

    Aw – Thanks for featuring us here! Love this list – many great taglines, here. :)

  7. JoAnna says:

    Thanks for the shout out! It’s funny. I never really thought about my site’s tag line … it just is what it is.

    Great thoughts on this subject, and thanks for sharing some of the most creative travel blogs on the web.

  8. Keith says:

    Good list and excellent topic. I recently had to rethink my blog’s tagline after a change in direction. Nice to see you think it’s solid here.

  9. Earl says:

    Many thanks for including my tagline! It took me several months to come up with something and even now I think about changing it quite often. But it’s good to know that it stands out in it’s current form, so maybe I don’t need to change it after all!

  10. Candice says:

    I’ve never really thought about it until I recently sent up my Facebook group, so I went with “Travel with the occasional curse word.” Works for me.

    • Daniel says:

      Candice — that perfectly captures the tone and the irreverence that defines what we love about your blog. Keep doing what you’re doing!

  11. Laura says:

    Great list! I’m still trying to come up with the perfect tagline for my own site and it was helpful to see some great examples! :-)

  12. Zablon says:

    This is very educative to help guys choose taglines.

  13. Gray says:

    Aw, I’m so pleased you like my tagline. It took me a long time to come up with that. For the 1st 2.5 years of my blog, the tagline (if you want to call it that) was just “A blog for solo travelers”. Better late than never, I guess!

  14. Donna Hull says:

    Thanks so much for including My Itchy Travel Feet, The Baby Boomer’s Guide to Travel. Ten years ago, I married my husband and met his adorable parents. At the time, they were in their late 70′s, early 80′s and still traveling. In fact, they introduced us to cruising on a 12-day Baltic journey from Stockholm to London. Both of them are/were (my father-in-law is now deceased) avid travelers. When my mother-in-law got the urge to travel, she’d tell her husband that she had itchy travel feet. Shamelessly, I stole the line. Then, on a cruise from LA to Hong Kong, my husband innocently took a photo of me on our ship’s balcony, bare feet against the railing with the Sydney Opera House in the background. The rest, as they say, is history. And, yes, I really do have itchy travel feet. Just check out last year’s itinerary on my blog. That proves it.

  15. Tijmen says:

    Great taglines do add a lot clearity to where a blog is about. It can take a while before you come up with a good one, but its definitely worth the time.

  16. James Clark says:

    Great idea for a blog post. That one sentence can tell alot about a blog, and half your luck if you come up with a winner. I have struggled for a tag line myself, so I have settled for the “does what it says on the tin” variety: Photos and notes from around the world.

  17. Todd says:

    Thanks so much fro including me as well and I can’t believe I miss this post until now. I’m glad you like you like my tag line, but I’ve actually been thinking I need to change it recently to convey more of my normal tone. but if you like it maybe I should keep it…seems to be doing something right.

  18. Nice taglines. Nice blogs.

  19. Matt says:

    Thanks so much for the mention! Including the word ‘experiencing’ was very important to me, as active, experiential travel is very important to me. Budget on the other hand can be misleading. I’m about saving money, but not to the extreme. Regardless, the tagline seems to work.

    Thanks again!

  20. Recca says:

    Cool taglines! Awesome ideas guys! Keep on traveling!

  21. Joan Sanders says:

    I really love to travel around the world. I want to taste all different cuisines in different countries and listen to different languages. Thanks for this post!! Wow! These tag lines are awesome!!

  22. Jean Patricia says:

    I love traveling like Joan said. There are also many resources here!

  23. Wow, I love your list!

    I have 2 blogs. My taglines are: — Because seeing the world should not cost you the world. — Misadventures. Not missed adventures.


  24. I love the idea of a good tag line. It’s often the first thing you read, and almost draws you in to read more. I like the slightly humerous tag lines, clearly indicating a character trait, and this often builds an immediate trust between the blogger and the reader.

  25. What?s Taking place i am new to this, I stumbled upon this I have found It absolutely helpful and it has aided me out loads. I hope to contribute & help different users like its aided me. Good job.

  26. Ruth - Malta says:

    Your Tagline is probably the first text the readers read. So yes it is a must have and must be catchy.

    I love most ‘Discovering the world, one culture at a time.’. It is amazing how different each country is, even if the countries are neighbours!

    Welldone for gathering this list!

  27. Flashpacking says:

    Don’t think we’ve been very creative with Flashpacking At Forty, maybe in need of a rethink and direction.

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