Gap Adventures Seeks Coolest Intern

| September 25, 2009 | 8 Comments
intern Gap Adventures Seeks Coolest Intern

Gap Adventures launched its 'Coolest Travel Intern Job' via Twitter this past week.

Update (November 18, 2009) The folks at Gap Adventures had been looking for the ‘Coolest Travel Intern’ and found not one—but two! And the winners are—Mr Taylor Hess and Ms Kerri Minns! Check out the official announcement from Gap Adventures CEO Bruce Poon Tip here.

What happens if an adventure tour operator’s marketing campaign dresses up as a job recruitment drive? Everybody wins.

Gap Adventures launched its ‘Coolest Travel Intern Job’ via Twitter this past week, hoping to generate interest in a company that has grown from a one-man operation to an award winning company of over 700 employees and has become a world leader in adventure travel.

Bruce Poon Tip, CEO of Gap Adventures, is looking for a travel intern that will fit in with its team of energetic explorers seeking to experience the real world with a grassroots approach to travel. Think you’ve got what it takes? Then click here to apply to the coolest travel intern position at Gap.

Since 1990, Gap has become a world leader in adventure travel, offering more than 1,000 small group experiences, safaris and expeditions on all seven continents to more than 100,000 travellers a year.

Promotions such as these leverage social media, and in so doing receive a lot of publicity. Moreover, these campaigns are destined to receive press coverage—beyond local exposure. As the candidates are screened, the media engine picks up on the human element of the story, giving the campaign legs.

At the same time, Gap Adventures benefits from the enthusiasm of a large pool of creative talent. If the intern is a great fit, they’ve won ov