How to Burst the Tourist Bubble

| July 27, 2009 | 19 Comments

Charles Caleb Colton was a minor English writer of the late-eighteenth century. And although you may have never heard of him, it’s more than likely that you’ve quoted him on more than one occasion. While the majority of his works are largely forgotten these days, his pithy quotations have lived on—preserved for posterity in Bartlett’s Familiar Quotations.

You’ll recognize one of Colton’s most famous quotes almost immediately: “Imitation is the sincerest form of flattery”. And although his writings may have been wildly popular in their day, less well known was his penchant for travel. He was a consummate vagabond, however, and while a two-year stint through the United States may have been motivated more by his creditors, who were seeking compensation, than it was by his desire to see the world, his observations from the road were nonetheless poignant. Of travelers, he wrote:

Those who visit foreign nations, but associate only with they own countrymen, change their climate, but not their customs. They see new meridians, but the same men; and with heads as empty as their pockets, return home with traveled bodies, but untraveled minds.

Almost 150 years hence, scholars would term what Colton was describing as the “tourist bubble”. In short, the tourist bubble is a cushion that the travel industry has created, complete with it own infrastructure. It’s a hermetically sealed environment—reality supplanted—and depending on the destination, may come complete with its own tra